With Citi Bike, Citi is sponsoring the largest bike share program in the world, featuring 10,000 bikes and 600 stations throughout New York City. So we created a 360 campaign to show how Citi Bike will help people get the most out of New York, all built around the tagline, “Unlock a bike. Unlock New York.” It features a deep website, a fully-functional app and nearly 60 posters customized to each neighborhood. We even created a pre-launch campaign as the kiosks were going into place.
Client: Citibank NYC Bike Share
Role: Creative Direction, Art Direction, Design, Strategy and Conceptual Development