Role: Creative Direction, Art Direction, Design, Strategy and Conceptual Development
Zip Car Initiative / Citi Simplicity Card x Zipcar
Take a rental car that fits into your busy schedule. Add a card that understands that sometimes things go off schedule.
Use your Citi Simplicity Card to rent a Zipcar and receive a 30-minute grace period on returns.
ThankYou Card / “Don’t Miss :15″
PREROLL: We show a montage of exotic destinations where blackout dates may apply but Citi customers are there enjoying life. We contrast this with showing how you can use ThankYou to visit places that are less exotic but more important to you. Anytime.
Citi® Price Rewind
Citi® Price Rewind tracks the items you buy entirely with your Citi card. If the same item is found and the price is at least $25 lower than what you paid within 30 calendar days of your covered purchase, you can be refunded the difference. With a product this good, we delivered “Hard-hitting” banners and strategic placements. After our digital launch, signups for Citi Price Rewind increased by 30%.