When tasked with standing out in a category with little differentiation, we created “The Uncompromising Cow” who whose milk goes into Daisy Sour Cream and is therefore so committed to purity that he won’t cut corners in anything in life. We launched him in social media, with a Facebook & Twitter page and we created a site, AskAnUncompromisingCow.com, where people pose questions and get wise, spiritual answers.

Agency: Publicis
Client: Daisy Sour Cream
Role: Creative Direction, Art Direction, Design, Strategy and Conceptual Development


Poster 1

Poster 2


@UncompromisingCow Twitter