The Task
To solve the age-old question “Where should we go for lunch?” and to take back lunch from it’s competitors.

The Solution
To promote new affordable lunch options in a fun way the team created a video to introduce the idea of “BREAKING LUNCH BLOCK”. We then introduced Olive Garden as the solution, with a flash sale, eCards and Magic Meatball to help end lunch indecision at breaklunchblock.com

Over 250,000 views on YouTube
Over 600 shares on Facebook
Over 3000 likes on Facebook

Agency: Grey
Client: Olive Garden / Darden
Role: ACD/Art Direction, Design, Strategy and Conceptual Development

Video

Microsite

Mobile

Social