Developed a new, responsive, Wusthof brand website replacing the original EU based site and Wusthof Edge microsite. Our goal was to create a dynamic and educational site about knives and everything around knives (chefs, dining, knife skills, care, etc). We also sought to increase Wusthof brand awareness and engagement amongst culinary enthusiasts online. All this culminated with us telling our brand story with a still/video shoot, produced in Solingen, Germany.
Role: Creative Direction, Art Direction, Design, Strategy and Conceptual Development